Montreal Science Centre celebrates the fun of learning

The Montreal Science Centre is unveiling a new campaign showcasing the heart of its offer: four permanent exhibitions that celebrate the fun of learning. “We wanted to create a campaign that illustrates the richness of children’s imaginations, in order to encourage parents to take them to the Science Centre,” explains art director Maxime Jenniss. “It’s a scientific institution that prides itself on credibility, but also has a playful side. This is the tone we wanted to get across,” adds copywriter Louis-Thomas Pelletier. The offensive is part of a wave of big changes going on at the Science Centre, along with the complete renovation of its IMAX TELUS theatre (now featuring laser projection) and the expansion of Human, the exhibit in which you’re the hero.

CSM-Expo-Video-Os
CSM-Expo-Video-Os
CSM-Expo-Video-Vision
CSM-Expo-Video-Vision
CSM-Expo-Video-Gravite
CSM-Expo-Video-Gravite
CSM-Expo-Abribus-Vision
CSM-Expo-Abribus-Vision

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