Edna is back, and let us introduce you to Thérèse

Last year, in order to rejuvenate perceptions about retirement residences and, above all, ease the stress around moving into one, Alfred created “Ask Edna,” a series of online video capsules starring an extremely colourful resident with a sharp tongue. A victim of her own success, Edna is back to tackle new subjects with the same quirkiness, while her new French counterpart, Thérèse, complements the campaign with her own touch.

Edna / Misconceptions
Edna / Misconceptions
Edna / Transition
Edna / Transition
Edna / Traditions
Edna / Traditions
Edna / Mixed feelings
Edna / Mixed feelings
Edna / Pet Friendly
Edna / Pet Friendly
Edna / Community
Edna / Community
Thérèse / Support
Thérèse / Support

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Alfred Communications

1435, Saint-Alexandre street, off. 870, Montreal (Quebec) H3A 2G4
514.227.7000
info@alfred.ca