The creative team, formerly at TAXI, joins the creative team at Alfred. “Alfred is enjoying a period of sustained growth at the moment. We needed a solid team with killer credentials. Martin and Nicolas are that team”, says Jean-François Bernier, agency creative director. Before joining Alfred, the two first made names for themselves in the interactive world. Nicolas Rivard was the co-founder of Mecano, a digital creative shop where he was both art director and partner. Martin Charron started at Cossette as a Web copywriter. Over the years, they’ve become creative jacks-of-all-trades, having worked on many local and international brands such as Microsoft, McDonald’s, Kraft, Campbell’s, Burger King, Bombardier, Molson, Saputo and many others. “We’re very happy to find ourselves in an agency where creative is at the heart of the process, and whose values suit us to a T”, say Nicolas Rivard and Martin Charron.