Alfred creates a campaign where you’re the hero

Alfred has created an advertising campaign for Humain, the new permanent exhibit at the Montreal Science Centre. In this exhibit, in which you’re the hero, visitors are invited to experience different stages of evolution, from monkey to human, and embryo to adult. The approach chosen by Alfred was to make people experience these transformations. And to reach the modern human, the agency chose his natural environment. In washrooms, a mirror-poster featured the exhibit’s hero, in flesh and blood. In the metro, posters illustrated unusual facts about the evolution of our species. On the web, Alfred created a stunt to bring the print concept to life: A creature that was half-monkey, half-human paraded around public places in Montréal, with a t-shirt stating that humans are as hairy as chimps. At the same time on social media, another series of surprising facts was featured. On average you swallow your saliva every 30 seconds. Which means that in your lifetime, you’ll produce enough to fill nearly 100 bathtubs! Humain, the new permanent exhibit at the Montreal Science Centre Produced by the team at the Montreal Science Centre, the permanent exhibit was launched on October 8th.

Exposition Humain // Affiche requin
Exposition Humain // Affiche requin
Exposition Humain // Affiche banane
Exposition Humain // Affiche banane
Exposition Humain // Panoquai
Exposition Humain // Panoquai
Exposition Humain // Affiche miroir
Exposition Humain // Affiche miroir
Exposition Humain // Stunt
Exposition Humain // Stunt
Exposition Humain // Affiche singe
Exposition Humain // Affiche singe

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