Alfred introduces evenings on ice

The Société du Vieux-Port de Montréal has mandated Alfred to stimulate attendance at its outdoor rink during weekday evenings. The agency developed three themes, supported by posters and social media. The On ice campaign uses the skate as a canvas, and adapts the icon to each particular theme: a skate made out of rose petals for Romance on Ice Tuesdays, a wood-burning skate for Warmth on Ice Wednesdays and a disco skate for DJ on Ice Thursdays The creative team chose photographer Alain Desjean for the three main visuals. At the same time another series of skate-based executions was developed for the Old Port’s social media, since the agency also creates content for the campaign’s Facebook calendar. Finally, media strategy was developed in collaboration with OMD.

Patinoire // Disco
Patinoire // Disco
Patinoire // Foyer
Patinoire // Foyer
Patinoire // Rose
Patinoire // Rose

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Alfred Communications

1435, Saint-Alexandre street, off. 870, Montreal (Quebec) H3A 2G4
514.227.7000
info@alfred.ca