Alfred Communications inc. (“Alfred” or “we”) attaches great importance to respecting your privacy and protecting your personal information. We are committed to protecting the personal information that is collected when you use the website (the “Website”), when you communicate with us and when you do business with us, and to using this information only for the purposes for which it was collected. Our employees and agents are also obligated to respect the confidentiality of information we receive in the context of our provision of services.

This privacy policy (the “Privacy Policy”) governs the collection, use and retention of personal information obtained by Alfred for the purpose of providing our brand experience services, and of personal information concerning visitors who access or use the Website or communicate with us, whether by email, telephone, social media or otherwise. It also governs the collection, use and retention of information obtained by Alfred concerning employees, freelancers, interns, volunteers or job candidates or individuals seeking to become such or having been such in the past (for the purposes of this Privacy Policy, hereinafter “employees”).



The term “personal information” refers to any information that, taken alone or in combination with other information, can identify an individual, such as their name, date of birth, email address, and any other information that should be treated as “personal information” in accordance with applicable laws.

Alfred reserves the right to change the terms of this Privacy Policy at any time without prior notice. The latest version of the Privacy Policy, with its effective date, is available on the Website. If changes are made to the Privacy Policy that significantly alter the privacy risk, notification will be published on the homepage of our Website, or we will communicate with you to inform you of the changes as required by law. By continuing to use the Website after an updated Privacy Policy has been posted, you indicate your acceptance of changes to the policy. We recommend that you regularly review the latest version of this Privacy Policy.


Personal information is collected and used for the following purposes:

  • To provide our brand experience services
  • To enable users to access and properly use the Website
  • To initiate and manage client relations
  • To process user and client requests, such as requests for information
  • To address problems reported to us by users or clients, via troubleshooting, support, optimization, reviewing Website security breaches, restoring lost data, etc.
  • To evaluate, optimize and improve the content and features of the Website
  • To communicate with you regarding a request you have made or your experience with our services or Website
  • To track your use of the Website in order to provide you with relevant advertising content and improve the content of our advertisements and Website so they are better tailored and more relevant to the public. For more information on this practice, please consult the section of this Privacy Policy relating to cookies.
  • Any other use you have authorized

Personal information about employees is collected and used for the following purposes:

  • To determine a candidate’s eligibility for a position and to verify references and qualifications
  • To assist us in administrative and human resource management
  • To prepare payroll
  • To manage issues related to benefits, health and safety and group insurance
  • To conduct job evaluations and carry out other performance measures
  • To assess the qualifications required for a position
  • To be able to communicate with one of your close contacts in the event of an emergency
  • To process your requests, including information requests
  • To enable you to apply for a job opening
  • To meet our legal obligations

We use personal information only for the purposes for which it is collected.


As part of our activities and provision of services, as well as when you access and use the Website, we may collect and process different types of personal information including:

  • Identification information such as your full name, date of birth and any other information listed on government-issued identification
  • Contact details such as your postal address, email address and phone number
  • Financial information such as billing address, banking details and payment data
  • Information about Website usage and other technical information (for further more information, please consult the section of this Privacy Policy regarding cookies)

We may also collect and process certain personal information concerning employees, which may include:

  • Your full name, postal address, email address and phone number
  • Information regarding education, training, work experience, employment history, salary history, professional and personal references, submitted resumes or job application forms, medical documents and pre-employment checks (references, criminal background and credit history)
  • Your social insurance number, financial institution and account number
  • Information related to claims for medical plans and additional benefits (e.g., medical status, marital status and gender identity)
  • Information about your emergency contact person

If, in the course of your business relationship with us, you provide us with personal information about third parties (e.g., family members, clients, employees, etc.), you declare and acknowledge that you have obtained their consent for such communication.


Alfred stores personal information for a reasonable period in order to ensure you have proper access to the Website, to provide our brand experience services, to properly respond to your requests and to achieve the stated aims, or in accordance with the law, whichever period is longer. After this period, we ensure that the personal information is destroyed to protect it from unauthorized access or disclosure.

Only authorized relevant staff members may access the data, and only when it is necessary for the performance of their service-related duties and in accordance with the purposes stated in this Privacy Policy, subject to the following paragraph.

We never disclose your personal information to anyone outside of Alfred without your consent, except to the following third parties and only if they have implemented appropriate security safeguards to ensure at least the same level of security as ours:

  • Our suppliers whose services have been retained to perform certain functions on our behalf (payroll, group insurance, group RRSP and DPSP management, data processing and storage, service quality analysis, tracking and management of job applications and recruiting, etc.). In this case, we take the necessary steps to ensure that these third parties have access only to the information necessary to carry out the agreed services, that they process your information solely for the purposes we have specified and that they have personal information protection measures in place that comply with applicable laws and meet the same conditions and level of protection as set out in this Privacy Policy.
  • Any entity resulting from a merger, corporate reorganization or change of control of Alfred, in whole or in part, only if the parties have signed an agreement stipulating that the collection, use and disclosure of information are limited to the objectives of the business transaction.
  • Any public authority if required by law, or to defend our rights, or otherwise in accordance with the law. If Alfred is required to disclose information or provide a copy of such information to a government agency in accordance with the law or pursuant to a court order, Alfred will attempt notify you in advance to the extent permitted by law.


We use cookies and similar technologies on the Website to enhance its performance and personalize the content presented to you. In this Policy, we use the term “cookie” to refer to all similar files that collect information for these purposes.

Cookies are small text files stored on your computer, tablet or mobile device when you visit a website or web page for the first time. These files retain certain information about your use of the website, such as the date of your last visit, pages viewed and files downloaded. Cookies are used to adapt websites to better meet the interests and preferences of users.

The Website uses the following cookies:

  • Necessary cookies: these cookies are essential for the Website’s operation and cannot be disabled. It is possible to configure your browser to block these cookies or alert you to their existence, but some parts of the website may then not be accessible to you.
  • Analytical cookies: these cookies allow us to analyze navigation on our sites to improve their operation. We use third-party tools such as Google Analytics to understand how users use the Website, to analyze site traffic and to compile anonymous analytical data. If you do not wish to transmit information to Google Analytics, you can disable the use of your data using the Google Analytics opt-out browser add-on available at For more information about Google Analytics and how this third party processes and manages your personal information, consult the privacy policy available at
  • Preference cookies: these cookies recognize and save your preferences (e.g., your language preference or video and audio settings) in order to ensure that you always access the same version of the website.
  • Marketing cookies: these cookies enable the personalization of the advertisements you see based on your interests and limiting of the number of times you see an advertisement. These cookies are generally created by our advertising partners in order to display advertisements that are engaging and relevant to you.

Most web browsers allow you to remove cookies from your computer’s hard drive, block them or receive a warning before they are installed. To learn more about these functions, consult the instructions for your browser.


All data is stored on servers with high-level security safeguards and is protected against improper use and unauthorized access. We strive to maintain the necessary physical, administrative and technical security measures at our offices and data storage centres. The information is made available only to individuals (employees or agents) who require access to the information in order to carry out their duties.

Alfred makes reasonable efforts to protect your personal information. Specifically, we use technical and organizational measures to protect your personal information against loss or theft and prevent unauthorized access and disclosure, both internally and externally. However, no security mechanism is

perfect, and there is always a risk of a security breach. Alfred disclaims all liability should any such personal information be disclosed, except in the case of negligence on the part of Alfred.

Data may be stored on servers located outside of Quebec, and may be processed by third-party service providers outside of Quebec to enable them to carry out services on our behalf. In the latter case, Alfred ensures that the information will be protected by appropriate safeguards.


You have the right to know the purpose of Alfred’s collecting and processing of your personal information, and you have the right to access, update and correct this information. Employees are responsible for updating their personal information and informing Alfred of any change of address, telephone number, emergency contact, and so on. You may withdraw your consent to Alfred’s use and storage of your personal information at any time. However, in such a case, you may no longer be able to use certain features of the Website or receive certain services.


If you have any questions about this Privacy Policy, access to your personal information or Alfred’s collection, use and disclosure of personal information, or you want to file a complaint, update your personal information or learn how you can exercise your rights as set out above, please contact our Privacy Officer:


Mail: Alfred Communications inc., Attn: Privacy Officer, 5315 boul. Saint-Laurent, Bureau 402, Montreal, QC, H2T 1S5

We will make every effort to process your request promptly.

Last update: April 5, 2024