Client: Kébecson
Kebecson-Bang & Olufsen
Giving all the feels - 0:15
Services
  • Idéation
  • Creative
  • Strategy
  • Production
Channels
  • Digital
  • Video

“In a world of quick clicks and fast buys, we still need a space where sound can be experienced, not simply purchased. We are that destination.”

Richard Petit
Kébecson Founder

With the current boom in e-commerce, even the most passionate audiophiles are tempted to shop for their equipment online, but for those who are looking for excellence in sound, nothing beats complete immersion in an exceptional soundscape.

High-end audio has also evolved and is redefining expectations with new technologies, cutting-edge design and social media’s showcase of aesthetics. At the heart of this transformation, Kébecson stayed true to its beliefs: a direct sensory experience is unparalleled.

Bang & Olufsen exclusively at Kébecson

Behind the scenes video (in French only)

Nestled in a Victorian house on St-Denis Street in Montreal, Kébecson offers much more than audio equipment. It’s a space where every note is brought to life, where sound tells a story. Exclusively available in Quebec, Bang & Olufsen epitomizes this rare combination of technological sophistication and raw emotion. Kébecson sets the stage flawlessly for the Danish brand’s heritage in quality and design.

“What we offer at Kébecson surpasses technical know-how. It’s a genuine sensory experience. The customers’ reaction, after enjoying this in a space built specifically for that, is often physical: amazement, goosebumps.”

Jean-François Bernier
Creative Director and Producer

Younger generations have grown up in a digital world, but they are now rediscovering the value of a tangible moment, of a sound that fills the room and sets every fibre of their being vibrating. Kébecson is reaching out to these discerning enthusiasts looking for a deeper connection with the music they love and the space they live in. Richard Petit explains, “Our store is more than a place to shop. It’s a meeting place for all who understand that sound is something you feel; it’s a lived experience.”

The campaign, broadcasted through traditional media outlets as well as on social media platforms in 30- and 15-second clips, invites audiophiles to rediscover what it means to really listen.