Point S Makes a Good Point
- Idéation
- Creative
- Strategy
- Production
- Radio
- Digital
- Video
“We are facing the same challenges as any brand that enjoys excellent notoriety in one market but needs to create it in new ones.”
Well established in Quebec and gaining momentum across the country, Point S needed a campaign to renew its image where the brand is already well-known and, at the same time, to grow its notoriety across new networks.
Our new platform “Good Point!” offers the necessary flexibility and relevance to promote the retailer’s array of services. It also strengthens the brand name’s memorability. With this first campaign, we are supporting Point S in reaffirming its position as the clear destination for everything relating to tires and auto mechanics.
Stories where the brand is at the heart of the concept
“We wanted to create something entertaining, flexible and easily adaptable that would generate a strong reminder of the company’s name.”
The campaign centers around two long-time friends, one of whom lives right across the street from a Point S retailer. This trivial detail becomes a pretext for curbside witty banter about auto mechanics, while neither of the two friends knows much about it.
“In just a few seconds, we understand the two characters’ dynamic and the way Point S naturally fits in their everyday lives, almost like a third protagonist,” explains Jean-François Bernier.
Every scene ends on a “Good point!”, a recognizable signature that emphasizes their personal connection and reaffirms the fact that Point S is the right place for tires as well as auto mechanics.
A flexible concept across all platforms
In both French and English, the campaign is built on short videos telling different stories using a playful tone and with strong brand reminders.
The campaign also extends to radio, billboards, digital advertising, and includes a sponsorship with the Montreal Canadiens, securing a coherent presence across many channels.
