Choosing real experts to repair your vehicle
- Idéation
- Creative
- Strategy
- Production
- Digital
- Video
Campaign for the Quebec French market only
In continuity with the last campaign’s objectives, to assert itself as the network most recognized by car builders and retailers alike, CarrXpert continues to strengthen its spontaneous notoriety. Its primary goal: prompting owners to request the banner for their car repairs.
The brand always at the heart of the message
The brand remains at the center of the message, a sure-fire way to strengthen spontaneous notoriety. The approach evolves somewhat to breathe new life into this efficient engine.
Through humour, the campaign presents outdated mechanics who embody every car owner’s worst nightmare when needing car repairs. These absurd scenes, inspired by everyday events, emphasize the importance of choosing a certified car repair expert because no one wants to go through these types of experiences.
A strong signature that remains
The message ends once again with CarrXpert’s signature, which highlights its promise: repairs that meet the high technical standards of today’s vehicles.
“Car owners know that today’s vehicles are full of visible technologies, the ones they interact with every day, but they don’t often realize how much the technologies they don’t see, like the ones providing security, require state-of-the-art expertise.”
A multi-platform campaign to reach everyone
The campaign features four 15-second videos broadcast on television and the internet, as well as digital content presenting the banner’s other services.
